Software before Hardware?

Another award has fallen upon Apple's lap and this time it's "marketeer of the decade", a prize they won once in the last ten years. But why is that? Certainly they know how to keep people hooked on their products. Mac is just about everywhere since the incursion of the brand in the digital music market, a market they knew how to water in order to make it grow as they please. The next step was telephony and they succeeded also when nobody expected them to even come closer to the sales figures some of the big boys in the time were getting like the now extinct Palm and the now renewed, in hopes to get a second wind, Windows Mobile. They simply entered in the mobile entertainment market the same way they entered the computer market. Hardware based around software and not the other way around.

The way Apple thinks, it's better to get the system working, the interface, the usability ready and then and only then get the hardware working around that OS. Hardware is secondary, and it shows. Macs have always lacked the power PCs have. They are next to impossible to update/upgrade but they just work. There's no need for compatibility, look for drivers, the right component, no, none of that exist in Apple's garden, but, is that the way to go?

Certainly that's not the way to go for a PC enthusiast who opens his computer on a daily basis just for the heck of it. The person who knows his hardware certainly wishes to have a better control over what's in his computer. Change it, tweak it, upgrade it, that's a common day in PCs life, but what about the people who's looking for something that just works? That's where apple comes in and thats because they have control over every piece of the puzzle that building a computer is. They control It all, from hardware to software, and that's where they get their strengths.

This very same scheme came into play in the media market with the iPod line. A market they were not favored over big competitors such as Microsoft or Sony. But the computer approach simply worked. By building a device around usability, they managed to beat the competition despite it's obvious shortcomings. iPods were and have always been more expensive that it's counterparts but that seems to hardly matters when you have a device that simply works.

Apple came into the mobile phone market with the same a basic idea. Hardware based around great software, and they succeeded once again. Certainly the iOS has various areas to improve but the usability of the whole creates a device that is not only useful but also easy to the user.

This all seems very obvious and at some point stupid but, in actuality, it's a very deep topic and by no means an easy one to implement or even swallow, otherwise, why not all companies adapt this pattern into their workflow? It seems to work, so why not?



Blue

Great things...

All right let me get this out of my chest. Though I'm pretty sure everybody on earth already knows this, but, I just have to get this out in the open, so I'll just say it. Boobs are good. Tits are good for you. And not only that, but they are just fucking great for everyone. Boobs are good. Period.

Boobs are good for your health. Let's face it, 99% of a man's workout is done in order to get boobs, see boobs, feel boobs, heck, even thinking of boobs is exercise... Don't be fooled, that stiffy isn't free!

Boobs are good for the economy. Why in the name of all that is sacred would I buy pants if that's not because of the hot chick in the add holding that guy's groin? Maybe if I get those pants THAT will be my groin. Exactly. Why in the world would I buy that particular brand of beer I dislike if it wasn't because of the hot bikini girls playfully toying around with those cold cans of silver bullets? Maybe if I buy that beer, THEN I'll be the beer can. Exactly. Have I ever been in the position where that power tool could have saved my life? No! Heck no! But have you seen the way she's holding it so tightly? Maybe if I buy those tools.... Just maybe.... Then I'll be that friggin' tool! Let's face it, I'm a man and I wouldn't buy anything if it wasn't because it's somehow related to boobs. I'd be rich! I wouldn't send a dime at all! Heck, I wouldn't even buy milk!




Boobs are great for society. Let's face it, if boobs did not exist, why would a man go out? I'd stay all fucking day long in bed playing video games, facing in front of the computer reading stupid blogs like this and basically just sit around the house eating whatever tickles my fancy! Cities would be nothing but manless places where women roam around while men are comfortably at home. Boobs make you go out, move your but and see the sun, smell the flowers, feel the air in your skin, hear the birds chirp, and yes, stare at women with great racks wolfing down the street.

That's why boobs are great for your health, great for the economy, great for the country and great for society. And don't let anyone say the opposite, boobs are all around good. Otherwise God wouldn't have made them so damn perfect.


Blue

AppStore Porn

How could Apple have left this one past it's goalkeeper is beyond me but the developer of the Mosaic Photo HD app must be laughing out loud right now, laughing at Steve Jobs and his crew because he did what no one else could do so far... Give the AppStore some boobs.




Check the mosaics to find some interesting pixels ;)